What is AromaWeb's Target Audience?

AromaWeb reaches a highly relevant audience of consumers and professionals who have an active interest in aromatherapy, essential oils, carrier oils, hydrosols and related products, services and education.

Visitors come to AromaWeb with a purpose. They are seeking credible information, researching essential oils and other aromatic ingredients, learning how to use them, exploring recipes and formulations, looking for books and educational opportunities, and discovering businesses that offer the products and services they need.

For advertisers serving the aromatherapy and essential oil market, this creates an especially valuable environment in which to build awareness and reach individuals who are already interested in the industry.

Consumers Interested in Aromatherapy and Essential Oils

AromaWeb serves individuals at many stages of their aromatherapy journey, from those just beginning to explore essential oils to experienced enthusiasts who continue to expand their knowledge.

Visitors use AromaWeb's extensive educational resources to:

• Learn about essential oils, carrier oils, hydrosols and other aromatic ingredients
• Research the properties and uses of individual oils
• Explore aromatherapy articles, recipes and blending information
• Locate essential oil suppliers and other aromatherapy businesses
• Discover books and reference materials
• Find aromatherapy schools, educators and educational opportunities

Because visitors move between AromaWeb's educational content and its business and educational directories, advertisers have opportunities to reach readers while they are actively learning, researching and considering products, suppliers, services and education.

Aromatherapy and Essential Oil Professionals

AromaWeb is also used by aromatherapy professionals and others who work within the essential oil and natural products industries.

Its extensive Essential Oil, Carrier Oil and Hydrosol Profiles, Article Archives, Recipe Box, Book Shelf, Aromatherapy Business Directory, School and Educator Directory and other resources provide ongoing value to aromatherapy educators, practitioners, retailers, wholesalers, product developers and other industry professionals.

This combination of consumer and professional readership gives advertisers the opportunity to build visibility among both the people who purchase aromatherapy products and the people who educate, formulate, recommend, sell and work with them.

An International Audience

Although AromaWeb is based in the United States and has a strong U.S. readership, aromatherapy is a global field and AromaWeb attracts visitors from around the world.

AromaWeb has welcomed advertisers located both within and outside the United States throughout its history of offering advertising opportunities. International advertisers can use AromaWeb to introduce their businesses, products, services and educational offerings to an English-language audience with an established interest in aromatherapy and essential oils.

For businesses whose customers include essential oil enthusiasts, aromatherapy students, educators, practitioners, formulators, retailers, wholesalers or other members of the aromatherapy community, AromaWeb provides a highly focused environment in which to be seen.