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Therapeutic Grade Essential Oils is a Misleading Claim
Throughout the years, I noticed a number of companies that use these terms. Until recently, I hadn't given these terms serious thought. I've been a member of the National Association of Holistic Aromatherapy (NAHA) for a number of years. Upon renewing my membership a couple years ago, I spotted that their membership application/renewal form prohibited membership to those companies that use these terms. It was this policy that lead me to take a fresh look at the terms therapeutic grade and aromatherapy grade and realize how meaningless and confusing these terms can be to consumers. Having said that, I have noticed that NAHA no longer includes the statements on their applications that prohibit membership to companies that use these terms.
I first began learning about aromatherapy in the 90s. I thankfully never got caught up with particular MLM companies that make marketing claims and promote practices that I find concerning and unsafe. I was avoiding these companies for other reasons and did not realize until I recently inquired with NAHA's former president, Kelly Holland Azzaro, that the term "therapeutic grade" was apparently coined by one MLM in particular. By the time I first learned about holistic aromatherapy, a number of companies, including those that I otherwise find highly reputable, were using the terms therapeutic grade and/or aromatherapy grade. I didn't see anything malicious with these terms and the terms seemed to act as a way to quickly convey to consumers that the seller's essential oils were carefully sourced specifically for use by those seeking oils for holistic aromatherapy use. Most essential oils that are distilled and standardized (adulterated) for use in other industries. Soil conditions, seed quality, climate, altitude, growing conditions, harvesting, the care during distillation, bottling and storage can all play a part in the resulting quality of an essential oils. These are all factors that conscienscious suppliers pay close attention to. Using these two-word terms seemed to be a concise way for suppliers to designate that their oils were suitable for use by those seeking oils for use in holistic aromatherapy. Though I'm a skeptical sort, I didn't find anything concerning about companies that used these terms. But with much more careful thought about I saw NAHA's past stance, I realized how truly meaningless and misleading these terms can be.
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