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About AromaWeb

AromaWeb, (www.aromaweb.com) is operated by AromaWeb, LLC, a Michigan corporation presided by and operated by its founder, Wendy Robbins.

AromaWeb is a frequently referenced informational Web site that supplies extensive content and coverage of essential oil usage and the field of holistic aromatherapy.

Founded in 1997, AromaWeb serves millions of visitors annually. It is widely considered the most well-established, objective, brand-neutral, informational essential oil and holistic aromatherapy Web site presented in the English language.

Aromatherapy Guides and Articles

AromaWeb offers an extensive and growing collection of articles:

  • Introductory Information
  • Aromatherapy Safety
  • Historical Information
  • Aromatherapy Applications
  • Ingredient Information
  • Consumer Information

Essential Oil, Carrier Oil and Hydrosol Profile Guides and Directories

AromaWeb features over 110 Essential Oil Profiles categorized by common name and botanical (Latin) name, over 25 Carrier Oil/Vegetable Butter Profiles and over 35 Hydrosol Profiles:

Recipes

With over 60 categorized and conveniently cross-listed recipes, AromaWeb is the aromatherapy enthusiast's source for inspiration and tips on creating aromatherapy blends and products at home.

Book Descriptions/Reviews

AromaWeb features descriptions and provides the table of contents for numerous books pertaining to essential oils, holistic aromatherapy and natural living.

Aromatherapy Resources and Links

AromaWeb links to non-commercial informational essential oil and aromatherapy related resources and Web sites.

Global and Regional Aromatherapy and School/Educator Business Directories

A large percentage of AromaWeb's visitors are eager to explore and learn of quality aromatherapy goods and service providers. AromaWeb's Global Aromatherapy Business Directory, Regional Aromatherapy Business Directory and School/Educator Directory puts consumers/students directly in touch with aromatherapy businesses and service professionals.

Brief History of AromaWeb

Shown above are screenshots of AromaWeb's home page designs throughout its lifespan. As AromaWeb has expanded in content throughout the years, it has undergone several unique site redesigns to continually enhance ease of navigation for visitors.

AromaWeb launched in 1997 as an informational aromatherapy Web site. In its infancy, AromaWeb did not accept advertising, and AromaWeb was operated strictly as a labor of love with the future intent of building AromaWeb into an informational site that would be an educational asset to its visitors and a promotional asset to its future advertisers.

AromaWeb experienced rapid growth, and Wendy confirmed that there was demand for comprehensive, objective aromatherapy information on the Web. In 1999, Wendy launched business listing and banner advertising opportunities on AromaWeb.

Nearly two decades later, AromaWeb is honored to have an ongoing relationship with many of its first advertisers.

Although AromaWeb accepts advertising from companies and educators that it deems to be reputable, the information presented on AromaWeb is brand-neutral. AromaWeb's advertisers do not influence the content that appears on AromaWeb. Instead, they graciously support AromaWeb's mission to provide objective, brand-neutral information.

Wendy Robbins

Founder and President of AromaWeb

Cert. Aroma (American College of Healthcare Sciences)
BBA (Ross School of Business at the University of Michigan)

Wendy Robbins

Hello and thanks so much for visiting AromaWeb! I'm Wendy, the founder, curator and writer for AromaWeb. Essential oils have been a beautiful and remarkable blessing in my life. It's a joy and privilege to share their benefits with you and provide ways to use them wisely and mindfully.

Whether you're reading about essential oils online or in print, it's important to first scrutinize the qualifications of the writer/educator before trusting the resource. With that in mind, I've created this biography page to highlight my background.

Educational and Professional Background

About AromaWeb and its Founder

I've been working with essential oils for nearly 25 years, and I'm a professional level member of both the Alliance of International Aromatherapists (AIA) and the National Association for Holistic Aromatherapy (NAHA).

I'm a year 2000 graduate of the ACHS Certificate of Aromatherapy Program (Cert. Aroma), a 390 hour program offered by the American College of Healthcare Sciences. The ACHS Certificate of Aromatherapy program meets the Level Two (Professional) requirements of both the National Association of Holistic Aromatherapy and the Alliance of International Aromatherapists. The American College of Healthcare Sciences (Formerly the Australasian College of Health Sciences) was originally founded in 1978 and is an accredited and state licensed institution located in Portland, Oregon, USA.

In 2009, I was honored to be selected as the American College of Healthcare Sciences' 2009 Famous Alumni. Read the ACHS 2009 Famous Alumni Press Release.

In addition to my studies and certification with the American College of Healthcare Sciences, I have taken additional specialized courses of shorter duration and have attended educational conferences held by both the Alliance of International Aromatherapists (AIA) and the National Association for Holistic Aromatherapy (NAHA). I also strive to attend each of the monthly educational webinars offered by both organizations.

I continue to read extensively about essential oils and aromatherapy. I've reviewed over 70 of the most reputable books that I've read, and those reviews can be found within AromaWeb's Essential Oil Book Review area. As time permits, I also enjoy using social media and other avenues to network with other aromatherapists and professionals within other complementary fields. I love to avidly devour as much information as I can, and I enhance my overall knowledge by exploring other complementary health fields as well as natural skin and hair care.

Going back in time a little bit, I earned my B.B.A. degree with a concentration in marketing in 1988 from the Stephen M. Ross School of Business at the University of Michigan.

In addition to my background in aromatherapy, I possess a strong background in advertising, content development, writing, graphic design and Web site development. I have been "online" since 1990 and have 25 years of online marketing experience, 10+ years of online customer service experience, 20+ years Web development experience, and have written hundreds of pages of educational and technical online content and print documentation over the course of my career.

This experience coupled with my aromatherapy and natural skin care knowledge has contributed to the ongoing success and popularity of AromaWeb.

In addition to my role with AromaWeb, I also serve remotely as the Marketing Manager for Natural Sourcing and its trademarked brand, From Nature With Love. Natural Sourcing is a specialist in certified organic and conventional ingredients for beauty, cosmetic, personal care and aromatherapy applications.

Aromatherapy Beginnings and the Launch of AromaWeb

I first heard the terms aromatherapy and essential oils in the mid 1990s. Back then, I had no clue what an essential oil was. My personal life had been intensely stressful for awhile, and I hoped that this "aromatherapy" thing that I had heard about might be helpful for stress and relaxation. I was cynical in my aromatherapy beginnings, and little did I realize back then that essential oils are beneficial for so much more than stress and relaxation.

As I started to learn about, explore and work with essential oils, I was amazed at how they benefited me both emotionally and physically. I was eager to continue to learn all that I could about aromatherapy and essential oil applications and safety.

However, I still remember how confusing it was for me initially to try to learn about essential oils online. There was an abundance of conflicting, inaccurate and misleading information.

I was fortunate to discover helpful and responsible book recommendations, and I'm grateful to have been offered invaluable educational suggestions that greatly helped me at the onset of my journey into realistic, responsible essential oil usage.

Over time, I developed a strong desire to help others and make it easier for them to find objective, brand-neutral information about essential oils online.

Armed with my growing passion and knowledge of holistic aromatherapy and my background in Web development and marketing, I was inspired to create and launch AromaWeb in 1997.

I am so honored and grateful to share that AromaWeb has grown to become a frequently referenced Web site that supplies extensive content and coverage of essential oils and the field of holistic aromatherapy.

AromaWeb initially began as a small site of only 15 pages. It now encompasses over 630 pages of essential oil and aromatherapy content.

My primary mission is for AromaWeb to continue to serve as a springboard that helps aromatherapy enthusiasts, students and professionals easily access objective, brand-neutral articles and guides, essential oil/carrier oil/hydrosol profiles, recipes, book reviews, resource links, plus educator and business directories.

Personal Interests

My favorite personal pursuits include handcrafting aromatherapy and natural skin care products, gardening, holistic living, staying active, cooking, enjoying a primarily plant-based diet and playing guitar. I serve as a Deacon at my church, and I'm the proud mother to a beautiful and creative vegetarian/vegan daughter who shares a deep interest in natural living, computer technology, the arts and film.

Interviews/PRs Featuring Wendy (These links will lead you to other Web sites):


View profile of Wendy Robbins on LinkedIn

 

AromaWeb Media Kit

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Do You Have Any Questions?

Wendy Robbins

I will be happy to personally assist you! Please contact me using any of the contact methods shown below. —Wendy Robbins President, AromaWeb, LLC

Telephone:

(313) 757-1235
This number is strictly for the use of AromaWeb's valued advertisers and potential advertisers. Click here for all other types of inquiries.

Email:

info@aromaweb.com
Please include your name, company name and Web site address within your email.

Mailing Address:

AromaWeb, LLC
P.O. Box 1632
Southgate, MI 48195