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Home Page > About AromaWeb

What is AromaWeb?

AromaWeb is a frequently referenced informational Web site that supplies extensive content and coverage of essential oil usage and the field of holistic aromatherapy.

Founded in 1997 and serving millions of visitors annually (8.9 million page views, 4.8 million visits and 133 million hits during 2015),* AromaWeb is widely considered the most well established informational holistic aromatherapy Web site presented in the English language.

Aromatherapy Guides and Articles:
AromaWeb offers an extensive and growing collection of articles

  • Introductory Information
  • Aromatherapy Safety
  • Historical Information
  • Aromatherapy Applications
  • Ingredient Information
  • Consumer Information

Essential Oil, Carrier Oil and Hydrosol Profile Guides and Directories:
AromaWeb features over 110 Essential Oil Profiles categorized by common name and botanical (latin) name, over 25 Carrier Oil/Vegetable Butter Profiles and over 35 Hydrosol Profiles:

With over 60 categorized and conveniently cross-listed recipes, AromaWeb is the aromatherapy enthusiast's source for inspiration and tips on creating aromatherapy blends and products at home.

Book Descriptions/Reviews:
AromaWeb features descriptions and provides the table of contents for numerous books pertaining to essential oils, holistic aromatherapy and natural living.

Aromatherapy Links:
AromaWeb links to non-commercial informational aromatherapy Web sites and content rich Web sites in related fields.

Global and Regional Aromatherapy and School/Educator Business Directories:
A large percentage of AromaWeb's visitors are eager to explore and learn of quality aromatherapy goods and service providers. AromaWeb's Global Aromatherapy Business Directory, Regional Aromatherapy Business Directory and School/Educator Directory puts consumers/students directly in touch with aromatherapy businesses and service professionals.

*Some sites brag about the number of "hits" they receive. However, "hit" data is misleading as it includes every single image displayed on a page as a "hit" and thus can lead to highly inflated numbers. Comparing hits is relatively meaningless, but nonetheless, I'm often asked how many "hits" AromaWeb receives. When comparing traffic data, do be sure that you are truly reviewing page view and visitor data and are comparing exact time periods.

About AromaWeb, LLC and Its Founder

AromaWeb, (www.aromaweb.com) is operated by AromaWeb, LLC, a Michigan corporation presided by and operated by its founder, Wendy Robbins.

Brief History of AromaWeb

Shown above are screenshots of AromaWeb's home page designs throughout its lifespan. As AromaWeb has expanded in content throughout the years, it has undergone several unique site redesigns to continually enhance ease of navigation for visitors.

Wendy Robbins' passion for aromatherapy began in the 1990s while she was working as Web developer for a major newspaper corporation. During this time, Wendy researched what limited and often inaccurate information was available on the Web and realized that there was a need for an objective, well presented site that could inform consumers about the truths and benefits of aromatherapy. Wendy put her combined aromatherapy, writing, content development and design and Web development talents into use and launched AromaWeb in 1997 as an informational aromatherapy Web site. In its infancy, AromaWeb did not accept advertising, and AromaWeb was operated strictly as a labor of love with the future intent of building AromaWeb into an informational site that would be an educational asset to its visitors and a promotional asset to its future advertisers.

AromaWeb experienced rapid growth, and Wendy confirmed that there was demand for comprehensive, objective aromatherapy information on the Web. In 1999, Wendy launched business listing and banner advertising opportunities on AromaWeb. Over a decade later, AromaWeb is honored to have an ongoing relationship with many of its first advertisers.

Fast forwarding to the present day, AromaWeb features over 400 content rich pages on aromatherapy. As time permits, Wendy continues to research, write and add more content to AromaWeb and enrich it by adding new photos and other features.

Background of Wendy Robbins, Founder and President of AromaWeb

About AromaWeb and its Founder    

Wendy possesses a strong background in aromatherapy, advertising, content development, writing, graphic design and Web site development. Wendy has 22 years of online marketing experience, 10+ years of online customer service experience, 20 years Web development experience, and she has written hundreds of pages of educational and technical online content and print documentation over the course of her career. In addition to Wendy's busy and dedicated role with AromaWeb, Wendy is the marketing manager for a well known supplier of organic and conventional ingredients and supplies used in aromatherapy, natural beauty, personal care and cosmetic applications.

This experience coupled with Wendy's aromatherapy and natural skin care knowledge has contributed to the ongoing success and popularity of AromaWeb.

Immediately after first experiencing the emotional and physical benefits that essential oils can deliver back in the 1990s, Wendy immersed herself in exploring the field of aromatherapy. She has avidly devoured as much information as she can, and she enhances her overall knowledge by exploring other complementary health fields as well as natural skin and hair care. Wendy recognizes that while aromatherapy can immensely enhance the physical, emotional and spiritual sides of our lives, it is important to educate others on the realistic benefits of what aromatherapy offers.

AromaWeb's vast collection of articles, essential oil profiles, recipes and other written content is authored and coordinated by Wendy, a 2000 graduate of the ACHS Certificate of Aromatherapy Program (Cert. Aroma). The ACHS Cert. Aroma program meets the Level Two (Professional) requirements of both the National Association of Holistic Aromatherapy (NAHA) and the Alliance of International Aromatherapists (AIA). The American College of Healthcare Sciences (Formerly the Australasian College of Health Sciences) is an accredited and a state licensed institution located in Portland, Oregon, USA.

Wendy was honored to be chosen as the ACHS 2009 Famous Alumni:

Read the ACHS 2009 Famous Alumni Press Release

Wendy has earned her B.B.A. degree with a concentration in marketing from the Stephen M. Ross School of Business at the University of Michigan.

Wendy continues to expand her aromatherapy knowledge through ongoing study and networking with other aromacologists, aromatherapists, aromatherapy enthusiasts and professionals within other complementary fields. Wendy also enjoys handcrafting natural skin care products, gardening, holistic living, staying active, cooking, enjoying a primarily plant-based diet and playing guitar. Wendy serves as a Deacon and rings in the handbell choir of her church. She is also the proud mother to a beautiful and creative vegan daughter who shares a deep interest in natural living, computer technology and the arts.

Through AromaWeb, Wendy is a professional member of both the Alliance of International Aromatherapists (AIA) and the National Association for Holistic Aromatherapy (NAHA). Living only a few miles from Canada and eager to support her Canadian friends and colleagues, Wendy is also a member of the Canadian Federation of Aromatherapists.

View profile of Wendy Robbins on LinkedIn

Interviews with Wendy Robbins (These links will lead you to other Web sites):

Handmade Beauty Network (Indie Beauty Network) Feature Interview
ACHS 2009 Famous Alumni Press Release




Birch Hill Happenings

American College of Healthcare Sciences


Arlys Naturals



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No part of AromaWeb may be duplicated or incorporated into any other work without express written permission.
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