Founder and President of AromaWeb
Cert. Aroma (American College of Healthcare Sciences)
BBA (Ross School of Business at the University of Michigan)
Aromatherapy Beginnings and the Launch of AromaWeb
I first heard the terms aromatherapy and essential oils in the mid 1990s. Back then, I had no clue what an essential oil was. My personal life had been intensely stressful for awhile, and I hoped that this "aromatherapy" thing that I had heard about might be helpful for stress and relaxation.
As I started to learn about, explore and work with essential oils, I was amazed at how they benefited me both emotionally and physically. I was eager to continue to learn all that I could about aromatherapy and essential oil applications and safety.
However, I still remember how confusing it was for me initially to try to learn about essential oils online. There was an abundance of conflicting, inaccurate and misleading information.
I was fortunate to discover helpful and responsible book recommendations, and I'm grateful to have been offered invaluable educational suggestions that greatly helped me at the onset of my journey into realistic, responsible essential oil usage.
Over time, I developed a strong desire to help others and make it easier for them to find objective, brand-neutral information about essential oils online.
Armed with my growing passion and knowledge of holistic aromatherapy and my background in Web development and marketing, I was inspired to create and launch AromaWeb in 1997.
I am so honored and grateful to share that AromaWeb has grown to become a frequently referenced Web site that supplies extensive content and coverage of essential oils and the field of holistic aromatherapy.
AromaWeb initially began as a small site of only 15 pages. It now encompasses over 630 pages of essential oil and aromatherapy content.
One of my largest goals is for AromaWeb to continue to serve as a springboard that helps aromatherapy enthusiasts, students and professionals easily access objective, brand-neutral articles and guides, essential oil/carrier oil/hydrosol profiles, recipes, book reviews, resource links, plus educator and business directories.
Educational and Professional Background
I am proud to be a year 2000 graduate of the ACHS Certificate of Aromatherapy Program (Cert. Aroma). The ACHS Cert. Aroma program meets the Level Two (Professional) requirements of both the National Association of Holistic Aromatherapy (NAHA) and the Alliance of International Aromatherapists (AIA). The American College of Healthcare Sciences (Formerly the Australasian College of Health Sciences) is an accredited and a state licensed institution located in Portland, Oregon, USA.
In 2009, I was honored to be selected as the ACHS 2009 Famous Alumni. Read the ACHS 2009 Famous Alumni Press Release.
Going back in time a little bit, I earned my B.B.A. degree with a concentration in marketing in 1988 from the Stephen M. Ross School of Business at the University of Michigan.
In addition to my background in aromatherapy, I possesses a strong background in advertising, content development, writing, graphic design and Web site development. I have been "online" since 1990 and have 25 years of online marketing experience, 10+ years of online customer service experience, 20+ years Web development experience, and have written hundreds of pages of educational and technical online content and print documentation over the course of my career.
This experience coupled with my aromatherapy and natural skin care knowledge has contributed to the ongoing success and popularity of AromaWeb.
I continue to expand my aromatherapy knowledge through ongoing study. I have attended conferences offered by both AIA and NAHA, and I frequent the webinars and teleseminars that both offer on a monthly basis. As time permits, I also love using social media and other avenues to network with other aromatherapists and professionals within other complementary fields. I love to avidly devour as much information as I can, and I enhance my overall knowledge by exploring other complementary health fields as well as natural skin and hair care.
In addition to my role with AromaWeb, I also serve remotely as the Marketing Manager for Natural Sourcing and its trademarked brand, From Nature With Love. Natural Sourcing is a specialist in certified organic and conventional ingredients for beauty, cosmetic, personal care and aromatherapy applications.
My favorite personal pursuits include handcrafting aromatherapy and natural skin care products, gardening, holistic living, staying active, cooking, enjoying a primarily plant-based diet and playing guitar. I serve as a Deacon at my church, and I'm the proud mother to a beautiful and creative vegetarian/vegan daughter who shares a deep interest in natural living, computer technology, the arts and film.
Interviews/PRs Featuring Wendy (These links will lead you to other Web sites):
- ACHS 2009 Famous Alumni Press Release
- Handmade Beauty Network (Indie Beauty Network) Feature Interview
- Uncommon Scents Documentary (Upcoming Participant)