Founder and President of AromaWeb
Cert. Aroma (American College of Healthcare Sciences)
BBA (Ross School of Business at the University of Michigan)
Hello and thanks so much for visiting AromaWeb! I'm Wendy, the founder, curator and writer for AromaWeb. Essential oils have been a beautiful and remarkable blessing in my life. It's a joy and privilege to share their benefits with you and provide ways to use them wisely and mindfully.
Whether you're reading about essential oils online or in print, it's important to first scrutinize the qualifications of the writer/educator before trusting the resource. With that in mind, I've created this biography page to highlight my background.
Educational and Professional Background
I've been working with essential oils for nearly 25 years, and I'm a professional level member of both the Alliance of International Aromatherapists (AIA) and the National Association for Holistic Aromatherapy (NAHA).
I'm a year 2000 graduate of the ACHS Certificate of Aromatherapy Program (Cert. Aroma), a 390 hour program offered by the American College of Healthcare Sciences. The ACHS Certificate of Aromatherapy program meets the Level Two (Professional) requirements of both the National Association of Holistic Aromatherapy and the Alliance of International Aromatherapists. The American College of Healthcare Sciences (Formerly the Australasian College of Health Sciences) was originally founded in 1978 and is an accredited and state licensed institution located in Portland, Oregon, USA.
In 2009, I was honored to be selected as the American College of Healthcare Sciences' 2009 Famous Alumni. Read the ACHS 2009 Famous Alumni Press Release.
In addition to my studies and certification with the American College of Healthcare Sciences, I have taken additional specialized courses of shorter duration and have attended educational conferences held by both the Alliance of International Aromatherapists (AIA) and the National Association for Holistic Aromatherapy (NAHA). I also strive to attend each of the monthly educational webinars offered by both organizations.
I continue to read extensively about essential oils and aromatherapy. I've reviewed over 70 of the most reputable books that I've read, and those reviews can be found within AromaWeb's Essential Oil Book Review area. As time permits, I also enjoy using social media and other avenues to network with other aromatherapists and professionals within other complementary fields. I love to avidly devour as much information as I can, and I enhance my overall knowledge by exploring other complementary health fields as well as natural skin and hair care.
Going back in time a little bit, I earned my B.B.A. degree with a concentration in marketing in 1988 from the Stephen M. Ross School of Business at the University of Michigan.
In addition to my background in aromatherapy, I possess a strong background in advertising, content development, writing, graphic design and Web site development. I have been "online" since 1990 and have 25 years of online marketing experience, 10+ years of online customer service experience, 20+ years Web development experience, and have written hundreds of pages of educational and technical online content and print documentation over the course of my career.
This experience coupled with my aromatherapy and natural skin care knowledge has contributed to the ongoing success and popularity of AromaWeb.
In addition to my role with AromaWeb, I also serve remotely as the Marketing Manager for Natural Sourcing and its trademarked brand, From Nature With Love. Natural Sourcing is a specialist in certified organic and conventional ingredients for beauty, cosmetic, personal care and aromatherapy applications.
Aromatherapy Beginnings and the Launch of AromaWeb
I first heard the terms aromatherapy and essential oils in the mid 1990s. Back then, I had no clue what an essential oil was. My personal life had been intensely stressful for awhile, and I hoped that this "aromatherapy" thing that I had heard about might be helpful for stress and relaxation. I was cynical in my aromatherapy beginnings, and little did I realize back then that essential oils are beneficial for so much more than stress and relaxation.
As I started to learn about, explore and work with essential oils, I was amazed at how they benefited me both emotionally and physically. I was eager to continue to learn all that I could about aromatherapy and essential oil applications and safety.
However, I still remember how confusing it was for me initially to try to learn about essential oils online. There was an abundance of conflicting, inaccurate and misleading information.
I was fortunate to discover helpful and responsible book recommendations, and I'm grateful to have been offered invaluable educational suggestions that greatly helped me at the onset of my journey into realistic, responsible essential oil usage.
Over time, I developed a strong desire to help others and make it easier for them to find objective, brand-neutral information about essential oils online.
Armed with my growing passion and knowledge of holistic aromatherapy and my background in Web development and marketing, I was inspired to create and launch AromaWeb in 1997.
I am so honored and grateful to share that AromaWeb has grown to become a frequently referenced Web site that supplies extensive content and coverage of essential oils and the field of holistic aromatherapy.
AromaWeb initially began as a small site of only 15 pages. It now encompasses over 630 pages of essential oil and aromatherapy content.
My primary mission is for AromaWeb to continue to serve as a springboard that helps aromatherapy enthusiasts, students and professionals easily access objective, brand-neutral articles and guides, essential oil/carrier oil/hydrosol profiles, recipes, book reviews, resource links, plus educator and business directories.
My favorite personal pursuits include handcrafting aromatherapy and natural skin care products, gardening, holistic living, staying active, cooking, enjoying a primarily plant-based diet and playing guitar. I serve as a Deacon at my church, and I'm the proud mother to a beautiful and creative vegetarian/vegan daughter who shares a deep interest in natural living, computer technology, the arts and film.
Interviews/PRs Featuring Wendy (These links will lead you to other Web sites):
- ACHS 2009 Famous Alumni Press Release
- Handmade Beauty Network (Indie Beauty Network) Feature Interview
- Uncommon Scents Documentary (Upcoming Participant)