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Objective Insights into Essential Oils & Aromatherapy

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Purchasing Essential Oils

AromaWeb held a poll to to discover the nature of information that essential oil purchasers seek out when they buy oils. 6,956 visitors responded. Below are the results. Purity of oils and the aroma of oils were the top two important considerations by voters, followed by price.

Note: This is an unscientific poll, and AromaWeb visitors are comprised of those at many different stages of aromatherapy and olfactory knowledge.

Essential Oil Criteria


Select the most important factor that
you consider when purchasing essential oils:

Purity of Oils 26% 1,785
Aroma of Oils 14% 983
Receipt of Samples 4% 387
Organic Oils 8% 577
Botanical Name Listed 8% 528
Country of Origin Listed 6% 444
Vendor Reputation 9% 655
Customer Service Quality 6% 452
Web Site Quality 2% 148
Print Catalog 3% 197
Price 13% 800

Total Number of Respondents: 6,956

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