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Home Page > About AromaWeb

About AromaWeb

AromaWeb, (www.aromaweb.com) is operated by AromaWeb, LLC, a Michigan corporation presided by and operated by its founder, Wendy Robbins.

AromaWeb is a frequently referenced informational Web site that supplies extensive content and coverage of essential oil usage and the field of holistic aromatherapy.

Founded in 1997 by Wendy Robbins, AromaWeb serves millions of visitors annually (8.9 million page views, 4.8 million visits and 133 million hits during 2015).* AromaWeb is widely considered the most well established informational holistic aromatherapy Web site presented in the English language.

Aromatherapy Guides and Articles:
AromaWeb offers an extensive and growing collection of articles

  • Introductory Information
  • Aromatherapy Safety
  • Historical Information
  • Aromatherapy Applications
  • Ingredient Information
  • Consumer Information

Essential Oil, Carrier Oil and Hydrosol Profile Guides and Directories:
AromaWeb features over 110 Essential Oil Profiles categorized by common name and botanical (latin) name, over 25 Carrier Oil/Vegetable Butter Profiles and over 35 Hydrosol Profiles:

With over 60 categorized and conveniently cross-listed recipes, AromaWeb is the aromatherapy enthusiast's source for inspiration and tips on creating aromatherapy blends and products at home.

Book Descriptions/Reviews:
AromaWeb features descriptions and provides the table of contents for numerous books pertaining to essential oils, holistic aromatherapy and natural living.

Aromatherapy Links:
AromaWeb links to non-commercial informational aromatherapy Web sites and content rich Web sites in related fields.

Global and Regional Aromatherapy and School/Educator Business Directories:
A large percentage of AromaWeb's visitors are eager to explore and learn of quality aromatherapy goods and service providers. AromaWeb's Global Aromatherapy Business Directory, Regional Aromatherapy Business Directory and School/Educator Directory puts consumers/students directly in touch with aromatherapy businesses and service professionals.

*Some sites brag about the number of "hits" they receive. However, "hit" data is misleading as it includes every single image displayed on a page as a "hit" and thus can lead to highly inflated numbers. Comparing hits is relatively meaningless, but nonetheless, I'm often asked how many "hits" AromaWeb receives. When comparing traffic data, do be sure that you are truly reviewing page view and visitor data and are comparing exact time periods.

Brief History of AromaWeb

Shown above are screenshots of AromaWeb's home page designs throughout its lifespan. As AromaWeb has expanded in content throughout the years, it has undergone several unique site redesigns to continually enhance ease of navigation for visitors.

Wendy Robbins' passion for aromatherapy began in the 1990s while she was working as Web developer for a major newspaper corporation. During this time, Wendy researched what limited and often inaccurate information was available on the Web and realized that there was a need for an objective, well presented site that could inform consumers about the truths and benefits of aromatherapy. Wendy put her combined aromatherapy, writing, content development and design and Web development talents into use and launched AromaWeb in 1997 as an informational aromatherapy Web site. In its infancy, AromaWeb did not accept advertising, and AromaWeb was operated strictly as a labor of love with the future intent of building AromaWeb into an informational site that would be an educational asset to its visitors and a promotional asset to its future advertisers.

AromaWeb experienced rapid growth, and Wendy confirmed that there was demand for comprehensive, objective aromatherapy information on the Web. In 1999, Wendy launched business listing and banner advertising opportunities on AromaWeb. Nearly two decades later, AromaWeb is honored to have an ongoing relationship with many of its first advertisers.

Wendy is a professional member of both the Alliance of International Aromatherapists (AIA) and the National Association for Holistic Aromatherapy (NAHA).

Alliance of International Aromatherapists National Association for Holistic Aromatherapy

View Wendy Robbins's profile on LinkedIn





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No part of AromaWeb may be duplicated or incorporated into any other work without express written permission.
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